Quick Summary
The four most common causes, in order of likelihood: AI crawlers blocked at the server level, a thin or inconsistent Google Business Profile, missing or contradictory directory listings, and no pages that answer the questions pet owners actually ask. Each is checkable in minutes.
1Your site is blocking the crawlers that feed AI answers
ChatGPT, Perplexity, and Google's AI answers read your site through dedicated crawlers (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot). Check your robots.txt and confirm none of those agents are disallowed — a five-minute check that fixes more invisibility than anything else on this list.
2Your Google Business Profile is thin or inconsistent
Your GBP is heavily cited for "vet near me" and "emergency vet" queries. Gaps that cost you: category mismatch, missing after-hours/emergency hours, and a review count behind nearby practices.
3Your citations are missing or contradict each other
AI engines cross-reference your practice name, address, and phone across directories and your own site. If your phone number on one platform doesn't match another, that inconsistency reads as lower trust.
4Nothing on your site answers the question a pet owner is actually asking
If someone asks "how much does a vet visit cost in Houston" and your site has no page answering that directly, an AI engine has nothing of yours to cite — even if you'd give a great answer over the phone.
See exactly what's missing — free
Run a live scan across ChatGPT, Claude, Gemini, Perplexity, and Grok with your real practice name and city.
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