What actually drives the price
- Engine coverage — five or six engines monitored weekly, since citations churn 40-60% per month.
- Listing and citation cleanup — how many directories and profiles need your NAP corrected.
- Content depth — whether the service writes pages that answer real pet-owner questions, or expects you to.
- Number of locations — a single practice costs less to cover than a multi-location group.
- Done-for-you vs. self-serve — a dashboard that tells you you're invisible costs less than a service that fixes it.